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Blog
Practical writeups on team store coordination, fundraising, and apparel strategy — written by people who run them.
Practical playbook for moving your team store from SquadLocker — what to export, when to cut over, how to keep families ordering through the transition, and the mistakes to avoid.
If you're shopping for a SquadLocker alternative, here are the five platforms most coordinators evaluate — ranked by ease of use, payout speed, automation, and total cost to the team.
An honest look at SquadLocker — pricing, setup time, profit margins, customer service, and the cases where a coordinator is better off elsewhere.
How to switch from a bulk-order vendor (Custom Ink, screen printer, traditional team dealer) to a per-family team store — without losing the season's momentum.
A day-by-day operational plan for running a team store — what to do on day 1, day 7, day 14, and what happens in the 48 hours before close.
A practical breakdown of what to include in a lacrosse team store, how boys and girls programs differ, and the sizing traps that cause the most exchange requests.
A practical inventory of what swimmers, parents, and coaches actually need each season — with notes on what to skip and what's worth spending extra on.
A realistic year-round plan for soccer club fundraising — what to run when, and how to layer team stores, sponsorships, and tournaments into a predictable revenue engine.
A decision framework for AD-level oversight of team apparel across an entire athletic program — what to standardize, what to delegate, and how to avoid the common governance traps.
Why minimum order quantities are the quiet killer of small team apparel programs — and the production model that makes them irrelevant.
The handful of coordinator behaviors that predict whether every family orders — and the ones that quietly cause 30% participation without anyone noticing.
Why the shared hoodie at the team dinner is doing more work than the logo on the banner — and how to think about gear as an identity tool, not a merchandise exercise.
A side-by-side look at the two most common youth sports fundraising paths — what each actually nets per hour, and when each is the right call.
Why size breakdown is the single biggest source of exchange requests in team apparel — and how to structure sizing so 90% of orders land correctly.
An honest breakdown of ten common youth sports fundraising strategies, ranked not by how much they can raise but by how much parent labor they cost.
A practical walkthrough for coaches and team parents who need gear handled without making it their second job.
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