About TeamStores.AI
Built for coordinators, by coordinators
TeamStores.AI is the AI-native commerce platform for youth-sports coordinators. We exist because volunteer coordinators deserve a tool that does the unfun parts of running a team store — drafting parent emails, knowing what to do next, recovering at-risk orders — automatically, so they can focus on their team.
Hear the founder pitch
2-minute walkthrough: why we built TeamStores.AI, what problem we solve, the AI-native difference.
Demo video coming Q3 — book a live walkthrough today.
Our mission
Give every youth-sports coordinator the AI infrastructure that used to take an ops team — so volunteers can focus on the team, not the platform.
Why TeamStores.AI exists
The coordinator pain point
Most youth-sports team stores are run by volunteer coordinators — a coach, a parent, a club admin — doing this on top of a day job and raising kids. The existing platforms (SquadLocker, Custom Ink) treat them like enterprise buyers: long setup, generic templates, zero help with the parts coordinators actually struggle with (drafting parent emails, knowing what to do next, recovering at-risk orders).
Why AI changed everything
Two compounds collided. First, Claude + GPT-class models finally made per-coordinator AI cost-effective at ~$0.50/month of usage. Second, parent expectations shifted to 1-tap mobile checkout, same-day shipping, and personalized recommendations. Coordinators using 2018 platforms for 2026 parents were watching participation rates crater. TeamStores.AI rebuilt the team-store platform from scratch with AI as the default, not the upsell.
Why this matters now
Youth-sports team stores are a multi-billion-dollar market hidden inside booster clubs, AAU programs, school athletic departments, and travel teams. Volunteers are running it on the wrong tools. Every coordinator who switches to TeamStores.AI gets back 4-6 hours per season AND raises 30-40% more for their team. That's the kind of value that compounds — coordinator-to-coordinator referrals are 4× more efficient than paid ads.
Values that shape every decision
AI-native, not AI-bolt-on
Every surface uses AI as the default, not a paywalled premium feature. Coordinators get intelligence as a baseline so they can focus on their team, not the platform.
Coordinator-first, always
Coordinators are volunteers doing this on top of day jobs and parenting. Every product decision asks: does this save them time, or add to their workload? If it adds, we cut it.
Transparent pricing, transparent fees
Coordinators set their markup; we charge clear fees, no hidden margin in product cost. The math is published on the pricing page. No surprises at checkout, no apology emails.
Mobile is the default
Parents shop on phones during practice pickup. Coordinators check dashboards on phones at games. Anything desktop-first is a leak. We test every flow at 375×812 first.
Ship the obvious win
Most platforms over-engineer rare cases and ignore the common ones. We ship the obvious win — the thing every coordinator needs — before the edge case. Result: 60-second store setup, AI brief in 5 seconds, peer benchmark on every dashboard load.
The team
Building TeamStores.AI day-to-day. Reach out anytime — we read every note.
Founder
Co-founder & CEO
Spent a decade in commerce + AI infrastructure before co-founding TeamStores.AI after watching a coordinator friend struggle through three season-store launches in a row. Believes AI-native commerce should remove the worst parts of coordinator volunteer work, not add to them.
Co-founder
Co-founder & CTO
Built large-scale order pipelines at a previous commerce company. Joined TeamStores.AI to ship the AI infrastructure (Claude-powered autopilot, cohort intelligence, real-time inventory awareness) that makes the platform feel like having an ops team that never sleeps.
Hiring? See /careers for open roles, or email founders directly.
Milestones
- 2024Founded · first prototype coordinator dashboard
- 2024 Q3First paying coordinator · 17 orders · $1.2k GMV
- 2024 Q4Showroom AI inference launches · 60-second store setup goes live
- 2025 Q1AI Daily Pulse + cohort attribution shipped
- 2025 Q2$100k GMV · 50+ active stores · Day-One AI onboarding
- 2025 Q3Sport-aware ad targeting (15 sports) · paid Meta + Google Ads infrastructure
- 2025 Q4Buyer-trust pack complete · cross-store cohort benchmarks launch
Join the coordinator community
Real coordinators sharing wins, asking questions, and comparing notes across sports + regions.
Visit the community →Press inquiries
Boilerplate, founder bios, screenshots, and the full press kit are at /press.
Email press@teamstores.ai.
Trusted by leagues, districts, and athletic departments