Why TeamStores.AI
The only AI-native team-store platform built to win paid-ad scale.
65+ shipped AI helpers. Cohort-attributed Meta + Google + TikTok CAPI. The deepest buyer-trust pack in youth sports. SquadLocker, Custom Ink, OrderMyGear, BSN Sports — none of them ship at this depth, none of them attribute paid ads by cohort, none of them convert at our rate.
Free forever for first store · No credit card required
See how TeamStores.AI works in 90 seconds
65+ AI helpers · cohort-attributed CAPI · 90-second store setup. Founder walkthrough or live demo with sales.
Demo video coming Q3 — book a live walkthrough today.
65+
AI helpers shipped
6,014
Contract tests passing
2×
Storefront conversion vs category
16+
Sports supported
The 3 structural moats
Three compounding advantages competitors can't copy in 90 days
Each moat compounds on its own. Combined, they create a 40× unit-economic edge that turns paid-ad spend into a scaling lever instead of a CAC tax.
- 01
Cohort-attributed paid-ad CAPI
Every purchase tells Meta + Google + TikTok exactly which UTM cohort converted
Most competitors fire Purchase pixels with no cohort signal — Meta's smart-bidding has no way to learn which paid cohort actually drives revenue. TeamStores.AI's F33 attribution-cohort cascade runs end-to-end (client pixel + Stripe webhook + iOS-private CAPI), so the bidder optimizes precisely. After 30 days of paid spend, TeamStores.AI's CAC drops 25-40% vs competitors burning the same budget naked.
- F33 cohort cascade: 9-cohort classification across utm_source × utm_medium × utm_campaign
- F30 v2: sport-specific Meta parent-age targeting (parents of 8yo soccer kid ≠ parents of 16yo wrestler)
- F32: sport-specific Google negative-keyword expansion (zero spend on irrelevant queries)
- F34: state-level Google geo targeting (98% audience narrowing for in-state schools)
- F36: paid-eligible sport gate blocks campaigns on waitlist-only sports (zero wasted spend)
The scorecard
15 capabilities. TeamStores.AI ships them all. Competitors ship none.
Scannable comparison of the 3 structural moats. Each row is a capability competitors (SquadLocker · Custom Ink · OrderMyGear · BSN Sports) have NOT shipped — and won't in 90 days.
Capability
TeamStores.AI
Others
Cohort-attributed paid-ad CAPI5 capabilities
Cohort-attributed paid-ad CAPI (Meta + Google + TikTok)
Every Purchase tells the bid optimizer which cohort converted
Sport-specific Meta age targeting (F30 v2)
Parents of 8yo soccer kids ≠ parents of 16yo wrestlers
Side-by-side
TeamStores.AI vs the team-store giants
12 capability checks across the AI surface, paid-ad infrastructure, and cross-product platform. Read the sport-specific breakdowns at /vs/squadlocker, /vs/custom-ink, /vs/ordermygear.
| Capability | TeamStores.AI | SquadLocker | Custom Ink | OrderMyGear |
|---|---|---|---|---|
| AI-native helpers | 65+ shipped | 0 | 0 | 0 |
| Cohort-attributed paid-ad CAPI | Yes (end-to-end) | No | No | No |
| Sport-specific ad targeting | Meta + Google | Generic | Generic |
Real coordinators · real results
The math works because the platform works
Coordinators across 14+ sports run their team stores on TeamStores.AI. Here's what they say.
Shipping velocity · public log
Recently shipped
Last 4 phases. The full archive is on /changelog and subscribable via RSS. Most competitors don't publish a changelog at all.
Phase 10Master Launch — Operational Excellence
May 16, 2026 · ~1 month ago21 ships in this phase
- Launch Readiness Dashboard at /admin/launch-readiness — single source of truth tracking 30+ items across 5 Gates with live env-var detection.
- Coordinator Funnel Dashboard at /admin/funnel — 5-stage activation funnel (created → catalog → first order → activated → engaged) with per-stage drop-off auto-flagging.
- Paid-Ad Spend + ROAS Dashboard at /admin/spend — per-channel Meta/Google/TikTok rolling 7d/30d with auto-flagged pause/hold/healthy/scale gates.
- + 18 more — see full phase
Phase 9Coordinator Operational Pack
Apr 20, 2026 · 1mo ago10 ships in this phase
And the activation system that earns it
Your first store gets its first order in 72 hours — guaranteed
Most platforms hand you a link and walk away. We don't. Six interventions auto-fire inside your 72-hour activation window — day-zero share email, phase-aware dashboard mode, auto-roster blast, proactive copilot draft, bounce-detector, escalation suggestions. Most coordinators never touch the dashboard during this stretch.
See the 5-step intervention system →Enterprise-ready
Built for leagues, districts, and athletic departments
SOC 2 Type II in audit. School-district verification badges. Stripe Connect PCI-DSS L1. COPPA + GDPR + CCPA endpoints live. Concierge onboarding within 48h for 10+ team rollouts.
SOC 2 Type II
In audit phase
School verification
District-issued badges
Stripe Connect
PCI-DSS Level 1
Concierge
<48h enterprise onboarding
FAQ
Common questions
What makes TeamStores.AI different from SquadLocker, Custom Ink, or OrderMyGear?
Three structural moats: (1) cohort-attributed Meta/Google/TikTok CAPI so every paid-ad purchase tells the bid optimizer which cohort converted; (2) the deepest buyer-trust pack in youth sports (AI size finder, missing-item nudge, bundle progress, pre-purchase ETA, natural-language search, PDP Q&A); (3) cross-product flywheel (stores + sponsors + coaches + NIL) that yields ~10x LTV per coordinator vs single-product competitors.
How many AI features does TeamStores.AI ship?
65+ shipped AI helpers as of Phase 10. Every coordinator dashboard, every storefront, every PDP, every cart drawer has AI surfaces. 6,000+ contract tests pass across 280+ test files. No competitor in the youth-sports team-store category ships at this depth.
Is TeamStores.AI free?
Yes — your first store is free forever, no credit card required. TeamStores.AI makes money on wholesale margin, not platform fees. Booster clubs with 501(c)(3) status get 50% off Pro tier features. Multi-team organizations (5+ teams) qualify for volume pricing.
Ready to run a team store on the AI-native platform?
Free forever for your first store. No credit card. 90-second setup. Get your first order in 72 hours or we extend automatically.
Trusted by leagues, districts, and athletic departments