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A practical breakdown of what to include in a lacrosse team store, how boys and girls programs differ, and the sizing traps that cause the most exchange requests.
Lacrosse apparel sits in an awkward position between compression-style performance gear (jerseys, shorts) and lifestyle pieces (hoodies, hats, bags). Coordinators who come from a single-sport background — say, a soccer parent suddenly running a lacrosse store — tend to under-invest in the performance side, which is where lacrosse culture specifically lives.
This guide is built from running dozens of lacrosse team stores. The patterns repeat.
Boys' lacrosse and girls' lacrosse have different equipment rules, different field play, and somewhat different apparel conventions. For the purposes of a team store, the important differences are:
Based on sales data across many lacrosse team stores, this is the list that covers 80% of what teams actually need. Ordered by typical order frequency:
1. Reversible pinnies. The single most-ordered item in a lacrosse store. Light color on one side, dark on the other, for practice scrimmaging. Teams wear them to practice every day, so they get heavy use. Plan for most athletes to order one; some will order two (one to leave at home, one in the lacrosse bag).
2. Team jersey (official / game day). If the team's game jerseys are provided by the league or school, skip this. If families buy their own, this is a must-have item. Check the league's rules on number assignments before opening the store — some leagues require specific number ranges per position.
3. Team shorts or skorts. Sport-appropriate cut as discussed above. Sold alongside the jersey as a natural pair.
4. Arm sleeves / compression top. Warmth and UV protection for outdoor games. Typically a unisex compression sleeve in team color.
5. Practice tee. Performance fabric, team logo, worn under pinnies at practice. Often the second-most-ordered item after pinnies.
6. Team hoodie. Lifestyle piece. Worn to school, to games, between halves on cold days. This is where most of the fundraising margin lives — hoodies carry higher price points with cleaner markup.
7. Warm-up jacket or quarter-zip. Game-day piece worn during pregame and between shifts. Team-branded, technical fabric preferred.
8. Backpack or duffel. Lacrosse equipment is bulky — sticks, helmets (boys), pads (boys), cleats, water bottle. A real lacrosse backpack (with a stick holder) is dramatically better than a generic backpack. Teams often stock one branded bag.
9. Hat / visor. Team-color hats for warm-weather games. Girls' programs often include a branded visor as well.
10. Socks. Team-branded athletic socks. Low-margin but frequently ordered as an add-on.
These items sell well at some programs and poorly at others. Include them when the team has expressed specific demand:
Skipping pinnies. Coordinators new to lacrosse sometimes assume the pinnies are provided by the team or the league. Usually they're not — or the league-provided ones are ancient and families want a new one. Always include pinnies.
Mixing boys' and girls' cuts in one store. If the team is co-ed (rare at the varsity level, common in youth), run two parallel stores with the gender-appropriate cuts rather than one store with both. The sizing confusion is brutal.
Incorrect jersey numbers in the configurator. Check the league's rules on number ranges, then enforce them in the checkout. Otherwise you'll get an order for jersey #84 that the league doesn't allow, and you're refunding.
Under-sizing on hoodies. Lacrosse players run lean — medium and large are the most-ordered hoodie sizes, but the parents are buying for themselves too, and XL and XXL matter. Include the full range.
Forgetting the parent spirit wear. Parents of lacrosse players are among the most engaged spectator groups in youth sports. They buy spirit wear at a much higher rate than, say, track or soccer parents. Include adult sizes on at least the hoodie and the t-shirt.
Lacrosse is one of the sports where player numbers and last names on jerseys matter culturally. The season-long culture of who wears #7, who's #22, who's the senior captain wearing #1 — that identity is real, and it's worth getting right.
Put guardrails in the configurator: require a number between the league-allowed range, validate the name isn't empty or inappropriate, and make it clear that custom names and numbers can't be changed after the store closes.
Launch a lacrosse team store with these six items, then add from the optional tier based on your team's specific asks:
A two-week window and two promotional reminders. That's the playbook that lands most teams at 75%+ participation.
Practical playbook for moving your team store from SquadLocker — what to export, when to cut over, how to keep families ordering through the transition, and the mistakes to avoid.
An honest look at SquadLocker — pricing, setup time, profit margins, customer service, and the cases where a coordinator is better off elsewhere.
How to switch from a bulk-order vendor (Custom Ink, screen printer, traditional team dealer) to a per-family team store — without losing the season's momentum.
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