Why TeamStores.AI · Hockey edition
Built for hockey coordinators.
Hockey jerseys must fit OVER pads — a fit profile that breaks every generic team-store size chart. TeamStores.AI's AI size finder is calibrated for pad-friendly fit (size up 1 vs street-clothes). Plus parka + bag bundles for the parents who freeze at the rink.
Free forever for first store · No credit card required
65+
AI helpers shipped
6,033
Contract tests passing
30
Active stores today
16+
Sports supported
The hockey buyer moment
Pad-friendly fit hint auto-recommends a size up from street clothes.
This is the moment competitors can't replicate — sport-aware AI calibrated for hockey-specific buyer needs. SquadLocker, Custom Ink, OrderMyGear ship generic size charts. TeamStores.AI ships hockey-tuned AI.
Want the full TeamStores.AI positioning? See all 3 structural moats + competitor side-by-side →
Real coordinators · including hockey
The math works because the platform works
Shipping velocity · public log
Recently shipped
Last 3 phases. The full archive is on /changelog and subscribable via RSS. Most competitors don't publish a changelog at all.
Phase 10Master Launch — Operational Excellence
May 16, 2026 · 4mo ago21 ships in this phase
- Launch Readiness Dashboard at /admin/launch-readiness — single source of truth tracking 30+ items across 5 Gates with live env-var detection.
- Coordinator Funnel Dashboard at /admin/funnel — 5-stage activation funnel (created → catalog → first order → activated → engaged) with per-stage drop-off auto-flagging.
- Paid-Ad Spend + ROAS Dashboard at /admin/spend — per-channel Meta/Google/TikTok rolling 7d/30d with auto-flagged pause/hold/healthy/scale gates.
- + 18 more — see full phase
Phase 9Coordinator Operational Pack
Apr 20, 2026 · 5mo ago10 ships in this phase
- F86 AI Peer Benchmark Card — coordinator-level percentile rank vs sport + roster-size peers with action hint.
- F90 Post-Season Recap email + dashboard widget — auto-sent T+24h after store close with 4-section narrative.
- F93 AI Inventory Alerts Card — 4-kind classification (sold_out / running_low / trending_up / size_concentration) with final-week urgency boost.
- + 7 more — see full phase
Phase 8Strategic GTM — Trust + Sales Motion
Mar 15, 2026 · 6mo ago8 ships in this phase
- Press kit + media center at /press with downloadable brand assets.
- About page at /about with founder narrative + 5 core values + milestones timeline.
- Community page at /community with founder-led peer-support program.
- + 5 more — see full phase
FAQ · Hockey
Common hockey questions
Does TeamStores.AI support hockey team stores?
Yes — Hockey is fully paid-ad-eligible. Hockey jerseys must fit OVER pads — a fit profile that breaks every generic team-store size chart. TeamStores.AI's AI size finder is calibrated for pad-friendly fit (size up 1 vs street-clothes). Plus parka + bag bundles for the parents who freeze at the rink.
What makes TeamStores.AI different for hockey coordinators specifically?
Pad-friendly fit hint auto-recommends a size up from street clothes. Combined with the 3 structural moats (cohort-attributed paid-ad CAPI · buyer trust pack · cross-product flywheel), TeamStores.AI gives hockey coordinators a sport-tuned platform that generic team-store competitors don't have.
How fast can I launch a hockey team store?
90 seconds via the Day-Zero AI starter wizard. Most hockey coordinators get their first parent order within 72 hours — and if you don't, TeamStores.AI's activation system fires 5 auto-interventions (day-zero share email, dashboard mode shift, auto-roster blast, proactive copilot draft, bounce detector) without you touching anything.
Is TeamStores.AI free for hockey teams?
Yes — your first hockey team store is free forever, no credit card required. TeamStores.AI makes money on wholesale margin, not platform fees. Booster clubs with 501(c)(3) status get 50% off Pro tier features.
Ready to run your hockey team store on the AI-native platform?
Free forever for your first store. 90-second setup. Get your first order in 72 hours or we extend automatically.
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