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Comparison
HockeyMonkey is one of the largest US catalog retailers for ice hockey gear — skates, sticks, gloves, helmets, pads, goalie equipment — part of the MonkeySports family (sister brand to Lacrosse Monkey). They add team-program services on top of the retail catalog with custom-decorated apparel routed through a B2B sales channel.
TeamStores.AI gives hockey programs a self-service team store with custom-decorated jerseys, hoodies, joggers, and fan wear that ship direct to families — no inventory, no minimums, no rep call. Each order's revenue routes to your team's Stripe account in 2 business days.
New to the category? Read our team stores explainer →
| Feature | TeamStores.AI | HockeyMonkey |
|---|---|---|
| Setup model | Self-serve, ~5 min | B2B onboarding for team programs |
| Sales rep required | No | Yes for team-program tier |
| Custom team decoration | Built-in, every product | Available, quoted per program |
| Inventory commitment | Zero — ship-from-production | Catalog inventory + team pre-buys |
| Order minimums | None — single items welcomed | Often required for custom team gear |
| Player equipment (skates / sticks / pads / helmets) | Not offered — platform only | Full retail catalog |
| Brand authorizations (Bauer / CCM / True) | Not applicable | Yes — full catalog |
| Goalie equipment | Not offered | Yes — dedicated catalog |
| Payout speed | 2 business days direct (Stripe Connect) | Held by retailer; varies by program |
| Coordinator out-of-pocket | None — families pay at checkout | Varies by program structure |
| Direct-to-family shipping | Standard on every order | Available; bulk-to-team also common |
| AI coordinator copilot | Built-in (drafts emails, runs sales, runs reports) | Not offered |
| First-5-orders activation push | Tailored 0→5 nudges with email + AI drafts | Not offered |
| Migration from current platform | Wizard imports roster + product list | Rep-led |
| Coordinator cost | Free (5% platform fee on revenue) | Free for store; revenue from catalog markup |
Coaches launch a custom team store in one sitting. No B2B sales rep, no quote workflow.
Stripe Connect deposits sale proceeds straight to your team's account.
Jerseys, hoodies, joggers, fan wear ship from production direct to families. No pre-buy quantity, no minimums.
Auto-generates roster intake, parent emails, order confirmations.
Each new store gets an automated activation sequence to drive the critical first 5 orders.
Choose HockeyMonkey when the team's primary need is a catalog retailer for individual player equipment — branded skates (Bauer, CCM, True), sticks, gloves, helmets, and pads. Their brand authorizations and catalog depth are genuinely strong for individual gear. Most hockey programs run both: HockeyMonkey for individual equipment, TeamStores.AI for the team store.
Still comparing? Get the team-store playbook.
5 short emails covering exactly how to set up + run a successful team store. No spam.
Compare to other platforms
Balanced side-by-sides for the platforms most coordinators evaluate alongside TeamStores.AI.
Trusted by leagues, districts, and athletic departments