How we count what we count

“Active stores”

Count of team_stores rows wherestatus = 'active'. Excludes drafts, closed stores, and any store the coordinator has paused. Refreshes on every page load (no cache).

“Paid + fulfilled orders”

Count of orders wherestatus IN ('paid', 'fulfilled'). Pending checkouts and abandoned carts don't count. Refreshes on every page load.

“Verified-purchase reviews”

Count of reviews rows wherestatus = 'approved' AND verified_purchase = true. Verified-purchase = the reviewer placed a paid order through the same store before submitting feedback. Refreshes every 30 minutes.

Weekly auto case studies

The 3 stories on /stories labeled “updated weekly” are generated each Monday from the top-3 stores by trailing-90-day gross sales. Anonymized to broad region + sport (e.g., “a Southwest swim team”). Stores with the cohort-insights opt-out flag are excluded.

What we don't claim

• These numbers are not third-party audited. We're evaluating G2 and Capterra listings for that step.
• Individual store outcomes vary. The 0 aggregate review average is descriptive, not predictive.
• We don't survey customers separately to verify self-reported revenue. The numbers we publish are the ones the platform itself processed.