For competitive + recreational swimming teams

The modern swimming team store. Setup in 5 minutes.

Name: TeamStores.AI Swimming Team Store Platform
Brand: TeamStores.AI

Custom suits, caps, fan wear ship direct to families. No inventory, no minimums, paid in 2 business days via Stripe Connect. A modern alternative to SwimOutlet for teams that want their own custom-decorated store.

Active swimming teams

Orders fulfilled

Schools served

Create a Swim Team Store Or upload your logo → see your store in 30s Or talk to chat

Free for coordinators · No subscription · Your team keeps 100% of its markup; we make our money on the wholesale side.

Why swimming teams pick TeamStores.AI

We're the modern team-store platform. Here's where we lead — and below, where we don't.

5-minute self-serve setup

No rep call required to launch. Tell our AI coordinator your sport, team name, and roster size — your store drafts in minutes. Add a free rep call later if you want one.

Direct payouts in 2 business days

Stripe Connect routes your team's markup directly to your bank account. Your team keeps 100% of its markup; we make our money on the wholesale side, not a cut of your revenue. We don't hold your money. No end-of-season check.

Custom decoration, ships from production

Every order is custom-printed and shipped to the family who placed it. No inventory carry, no minimums, no leftover stock at season end.

AI coordinator drafts your work

Drafts the team email, runs the 24-hour flash sale, blasts the roster with one click. Like a senior coach with a clipboard, on call 24/7 — no salary required.

First-5-orders activation push

Every store gets a tailored push from launch through 5 orders: roster blast, day-3 stuck-at-1 nudge, 24h flash sale suggestion, milestone celebration. Most teams that hit 5 finish strong.

Refund-aware paid-spend tracking

Every paid-spend dollar tracked in our admin dashboard. Refunds adjust on Meta, Google Ads, and TikTok automatically — no fake conversions inflating ROAS. Per-source LTV cohorts built in.

TeamStores.AI vs SwimOutlet — honest comparison

Where we win, we say so. Where SwimOutlet wins, we say so too. See the deeper breakdown at /vs/swimoutlet.

Feature	TeamStores.AI	SwimOutlet
Setup model	Self-serve, ~5 min	Rep-mediated for team stores
Payout speed	2 business days direct (Stripe Connect)	Held by SwimOutlet
Custom team gear (suits, caps, fan wear)	Custom decoration on every order	Custom designs
No-minimum custom orders	Single order works	Available
Free design help	AI coordinator drafts free; human design support	Free design service
Quick turnaround	7-10 business days production	Variable (catalog-dependent)
Quantity / bundle discounts	Bundle discount + group-buy thresholds, configurable	Standard volume tiers
Multiple payment options	Stripe (cards, Apple Pay, Google Pay, Cash App)	Cards + POs + tax exemptions
Easy admin dashboard	Real-time orders, AI chat, activation card, cohort metrics	Standard team-store dashboard
Branded swim catalog (TYR / Speedo / Arena)	Not offered — platform only	Full retail catalog
Tech-suit discount (35% off)	Not applicable (no tech-suit catalog)	35% off all major brands
Fit kits (physical samples)	Size chart + try-on modal pre-purchase	Free with min purchase
Free 2-day shipping over $150	Carrier-dependent, not a guarantee	Yes
24/7 phone + chat support	Async email support	24/7 phone, chat, SMS
AI coordinator (drafts emails / runs sales)	Built-in	Not offered
First-5-orders activation push	Tailored 0→5 nudges with email + AI drafts	Not offered
Per-source LTV cohort dashboard	Built-in admin view (refund-adjusted)	Not exposed
Refund-aware paid-spend attribution	Adjusts on Meta + Google + TikTok automatically	Not exposed
Migration from current platform	Wizard imports roster + product list	Rep-led migration
Coordinator cost	Free (team keeps 100% of its markup)	Free (revenue from catalog markup)

How it works

Pick products + decoration

Choose from our swimming catalog. Drop your team logo. Takes about 90 seconds.

Customize + share with the team

Set the markup that funds the team. Share the store link with parents via SMS or email — our AI drafts the message for you.

Get paid as orders ship

Stripe Connect routes payouts in 2 business days. Gear ships direct from production to each family. You don't carry inventory.

Want a 10-minute walkthrough?

We'll email you a swimming-team-specific quickstart guide and offer a 15-min screen share if you want one.

Frequently asked questions

How much does TeamStores.AI cost?

Free for coordinators to set up and run. Your team keeps 100% of its markup as fundraising — TeamStores.AI makes its money on the wholesale side, not a fee on your revenue. Your team's markup (minus Stripe's card processing) routes directly to your Stripe account in 2 business days. No subscription, no setup fee, no rep retainer.

How long does setup take?

Median time-to-launch is ~90 seconds. Tell our AI coordinator your sport, team name, and roster size — the AI drafts your store's products, copy, and pricing. You review, tweak the markup, and go live. Add a free rep call later if you want one.

How do payouts work?

Stripe Connect routes your team's markup (minus Stripe's standard card processing) directly to your bank account on a 2-day rolling schedule. Your team keeps 100% of its markup; we make our money on the wholesale side, not a cut of your revenue. There's no end-of-season check from us — funds settle as orders ship.

Can families pay individually or do I have to collect?

Families pay individually at checkout — Stripe handles credit cards, Apple Pay, Google Pay, and Cash App. No coordinator out-of-pocket, no spreadsheet tracking who's paid, no Venmo chasing.

Can I run a fundraising campaign on top of the store?

Yes. Every TeamStores.AI store has a fundraising goal feature — you set the target dollar amount, every order contributes a configurable percentage to the goal, and a progress bar is visible to families. Stores at 5+ orders that surface a fundraising goal typically lift roster participation by another 30-40% over the same season.

Can my team migrate from another platform?

Yes. TeamStores.AI's migration wizard imports your roster (CSV from any source) and you re-pick products from our catalog. SquadLocker URL-scrape is supported; for other platforms the migration takes ~10-15 minutes for most teams.

Do I have to handle inventory?

No. Every order is custom-printed at our production partner and ships direct to the family who placed it. You never carry stock, you never run out of sizes, you never have leftovers at season end.

What's the markup model?

You set the markup per product (median is 22%). The wholesale cost, your markup, and the family-facing price are all visible to you before each item goes live. Families see only the final price.

What gear can I sell in a swim team store?

Custom-decorated tech suits, swim caps, kickboards, fan wear (hoodies, t-shirts, sweats), warm-up jackets, parka, and team accessories. Every item is custom-printed per order with your team logo + optional swimmer name/number.

Is there a minimum order?

No minimums on custom orders. One family or fifty — every order ships the same way.

How fast does our team get paid?

Stripe Connect routes your team's markup directly to your bank account on a 2-day rolling schedule. Your team keeps 100% of its markup; we make our money on the wholesale side, not a cut of your revenue. No end-of-season check from us.

When does gear arrive?

Gear ships ~7-10 business days after order. Each order ships independently to the family — no batch distribution day.

Can I raise money for the team?

Yes — set a fundraising goal and configure the percentage of each order that funds the goal. A progress bar is visible to families. Stores at 5+ orders that surface a goal typically lift roster participation by another 30-40%.

How does TeamStores.AI compare to SwimOutlet?

We don't compete on retail catalog. SwimOutlet stocks branded retail (TYR, Speedo, Arena) at a 35% team discount; if your team's order is mostly branded retail catalog, SwimOutlet may be the better fit. TeamStores.AI is the platform for teams that want their own custom-decorated store with direct payouts and zero inventory risk. See the full comparison at /vs/swimoutlet.

Launch your swimming team store today

5-minute setup. No rep call required. Free for coordinators — your team keeps 100% of its markup; we make our money on the wholesale side.

Create a Swim Team Store

Swimming gear, by product

What ships today for swimming teams — printed to order and shipped direct to each family.

Custom swimming suits
Dye-sublimated swimming suits, printed and shipped per family.
Team spirit wear
Tees, hoodies and joggers in Swimming team colors — no minimums.
Design swimming gear free
Upload your logo and see it on the swimming gear that ships.

More for swimming teams

Compare options, see detailed pricing, or read the team-stores 101 explainer.