For competitive + recreational soccer teams

The modern soccer team store. Setup in 5 minutes.

Name: TeamStores.AI Soccer Team Store Platform
Brand: TeamStores.AI

Parents shop and pay online. Custom jerseys, shorts, and team gear ship directly to their door. No cash, no order forms, no spreadsheets.

Trusted by team stores nationwide · Stripe Connect verified

Create a Soccer Team Store Or upload your logo → see your store in 30s Or talk to chat

Free for coordinators · No subscription · Your team keeps 100% of its markup; we make our money on the wholesale side.

Why soccer teams pick TeamStores.AI

We're the modern team-store platform. Here's where we lead — and below, where we don't.

5-minute self-serve setup

No rep call required to launch. Tell our AI coordinator your sport, team name, and roster size — your store drafts in minutes. Add a free rep call later if you want one.

Direct payouts in 2 business days

Stripe Connect routes your team's markup directly to your bank account. Your team keeps 100% of its markup; we make our money on the wholesale side, not a cut of your revenue. We don't hold your money. No end-of-season check.

Custom decoration, ships from production

Every order is custom-printed and shipped to the family who placed it. No inventory carry, no minimums, no leftover stock at season end.

AI coordinator drafts your work

Drafts the team email, runs the 24-hour flash sale, blasts the roster with one click. Like a senior coach with a clipboard, on call 24/7 — no salary required.

First-5-orders activation push

Every store gets a tailored push from launch through 5 orders: roster blast, day-3 stuck-at-1 nudge, 24h flash sale suggestion, milestone celebration. Most teams that hit 5 finish strong.

Refund-aware paid-spend tracking

Every paid-spend dollar tracked in our admin dashboard. Refunds adjust on Meta, Google Ads, and TikTok automatically — no fake conversions inflating ROAS. Per-source LTV cohorts built in.

TeamStores.AI vs Soccer.com — honest comparison

Where we win, we say so. Where Soccer.com wins, we say so too. See the deeper breakdown at /vs/soccer-com.

Feature	TeamStores.AI	Soccer.com
Setup model	Self-serve, ~5 min	Multi-week B2B onboarding for team programs
Sales rep required	No	Yes for team-program tier
Payout speed	2 business days direct (Stripe Connect)	Varies by program; often end-of-season
Custom team gear (jerseys, training tops, fan wear)	Custom decoration on every order	Custom designs available
No-minimum custom orders	Single order works	Often required for custom team gear
Free design help	AI coordinator drafts free; human design support	Available through team sales rep
Quick turnaround	7-10 business days production	Variable (catalog-dependent)
Multiple payment options	Stripe (cards, Apple Pay, Google Pay, Cash App)	Cards + POs + tax exemptions
Easy admin dashboard	Real-time orders, AI chat, activation card, cohort metrics	Standard team-store dashboard
Player equipment (cleats, balls, shin guards)	Not offered — platform only	Full retail catalog
Brand authorizations (Nike / adidas / Puma)	Not applicable	Yes — full catalog
Replica / authentic club jerseys	Not offered	Yes — extensive catalog
AI coordinator (drafts emails / runs sales)	Built-in	Not offered
First-5-orders activation push	Tailored 0→5 nudges with email + AI drafts	Not offered
Per-source LTV cohort dashboard	Built-in admin view (refund-adjusted)	Not exposed
Refund-aware paid-spend attribution	Adjusts on Meta + Google + TikTok automatically	Not exposed
Migration from current platform	Wizard imports roster + product list	Rep-led migration
Coordinator cost	Free (team keeps 100% of its markup)	Free for store; revenue from catalog markup

How it works

Pick products + decoration

Choose from our soccer catalog. Drop your team logo. Takes about 90 seconds.

Customize + share with the team

Set the markup that funds the team. Share the store link with parents via SMS or email — our AI drafts the message for you.

Get paid as orders ship

Stripe Connect routes payouts in 2 business days. Gear ships direct from production to each family. You don't carry inventory.

Want a 10-minute walkthrough?

We'll email you a soccer-team-specific quickstart guide and offer a 15-min screen share if you want one.

Frequently asked questions

How much does TeamStores.AI cost?

Free for coordinators to set up and run. Your team keeps 100% of its markup as fundraising — TeamStores.AI makes its money on the wholesale side, not a fee on your revenue. Your team's markup (minus Stripe's card processing) routes directly to your Stripe account in 2 business days. No subscription, no setup fee, no rep retainer.

How long does setup take?

Median time-to-launch is ~90 seconds. Tell our AI coordinator your sport, team name, and roster size — the AI drafts your store's products, copy, and pricing. You review, tweak the markup, and go live. Add a free rep call later if you want one.

How do payouts work?

Stripe Connect routes your team's markup (minus Stripe's standard card processing) directly to your bank account on a 2-day rolling schedule. Your team keeps 100% of its markup; we make our money on the wholesale side, not a cut of your revenue. There's no end-of-season check from us — funds settle as orders ship.

Can families pay individually or do I have to collect?

Families pay individually at checkout — Stripe handles credit cards, Apple Pay, Google Pay, and Cash App. No coordinator out-of-pocket, no spreadsheet tracking who's paid, no Venmo chasing.

Can I run a fundraising campaign on top of the store?

Yes. Every TeamStores.AI store has a fundraising goal feature — you set the target dollar amount, every order contributes a configurable percentage to the goal, and a progress bar is visible to families. Stores at 5+ orders that surface a fundraising goal typically lift roster participation by another 30-40% over the same season.

Can my team migrate from another platform?

Yes. TeamStores.AI's migration wizard imports your roster (CSV from any source) and you re-pick products from our catalog. SquadLocker URL-scrape is supported; for other platforms the migration takes ~10-15 minutes for most teams.

Do I have to handle inventory?

No. Every order is custom-printed at our production partner and ships direct to the family who placed it. You never carry stock, you never run out of sizes, you never have leftovers at season end.

What's the markup model?

You set the markup per product (median is 22%). The wholesale cost, your markup, and the family-facing price are all visible to you before each item goes live. Families see only the final price.

What gear can I sell in a soccer team store?

Game jerseys with sublimated crests, match shorts, socks, warm-up jackets, hoodies, backpacks, beanies, and supporter scarves — all customized.

Is there a minimum order?

No minimums. One family or fifty — every order ships the same way.

Can I include youth and adult sizes?

Yes — most items come in youth and adult sizes so the whole club can order from one store.

Launch your soccer team store today

5-minute setup. No rep call required. Free for coordinators — your team keeps 100% of its markup; we make our money on the wholesale side.

Create a Soccer Team Store

Soccer gear, by product

What ships today for soccer teams — printed to order and shipped direct to each family.

Custom soccer jerseys
What ships today for soccer teams, straight from the catalog.
Team spirit wear
Tees, hoodies and joggers in Soccer team colors — no minimums.
Design soccer gear free
Upload your logo and see it on the soccer gear that ships.

More for soccer teams

Compare options, see detailed pricing, or read the team-stores 101 explainer.